In August 2025, the Smart Ticketing Alliance (STA) will celebrate its tenth anniversary. For us at VDV eTicket Service, this anniversary marks an important milestone in the development of interoperable ticketing systems in Europe. As a founding member, we have been involved in the STA’s strategic direction and technical work from the very beginning.
The STA promotes cooperation between national and regional smart ticketing systems and is committed to the implementation of interoperable ticketing solutions in Europe. It sees itself as an integrated platform for European transport authorities, operators, industry stakeholders and policy-makers. Its members include transport operators, transport associations, manufacturers and consultancy firms, who work together in working groups on topics such as account-based ticketing, a glossary, national digital ticketing and certification. In other words, precisely the areas we focus on.